The Methodology

Business Model You® believes that work means helping other people.

Helping other people is defined not just with words describing activities, but with diagrams visually depicting workplace roles.

This role-focused, visual approach enables people to see the entire context in which they work, not merely hear a portion of it described in words. This gently requires people to understand how the entire organization works. Experience shows that an overwhelming majority of workers find this process of discovering how the organization works—and their roles within it—extremely enjoyable and inspiring.

That’s why we strongly believe in replacing word-based job descriptions with visual role depictions.

Individual role depictions take the form of Personal Business Models or Work Models, while team role depictions take the form of Team Business Models or Team Service Models. The four-phase Business Model You® methodology guides users through a structured process:

1. Define your (often implicit) “as is” model
2. Reflect on the current model/envision new possibilities
3. Revise the model
4. Act by testing the new “to be” model

To explore the method further, join the community, read the book, take an online course, or learn about our Certified Practitioner training.